The New Stuff

Built On Integrity


I didn’t mean to copy the title of another article. Actually, I broke it into 2 pieces and intend to use both (does that count?)

When I thought about this title, I did a little research and ran across this article: Financial Strength Is Built on IntegrityThe article is about New York Life Insurance Company and its Financial Strength and longevity. Although we are not talking specific about this company, it is noteworthy to mention. In the article, there is mention about the strength of this company and its 170 years of business. It is also a very important piece of information the length of service of this industry (the Insurance Industry) being well over the 100 year mark for the tax system.


Since I am on a roll regarding the Insurance Industry, not only is its financial strength a factor but also the fact the industry is Built on Integrity.

Beyond just the mere mention of this is the fact this is a very strongly regulated industry. It is strongly regulated both on the Federal level and the State level as well. There are some aspects of some of their products that I would like to take some time to share in the near future with our readers. Something I read more than 30 years ago about a specific Insurance product spurred my investigation a few years back. When I found where the product was provided, I dove in!


(Just to steal that title!)

Integrity is something that is measure over time. Too many people will tell you their track record displaying their undeniable levels of integrity. However, only time will tell. As a company builds in financial strength, the key to this success is factored in built on integrity. 

Digital Marketing and e-commerce has brought us into the realm of make or break economics. By this, I am referring to the advantages and disadvantages of the Internet. One marketer mentioned at one point that you never, ever want to put something on the Internet that you might ever regret (EVER). She gave an example of someone that posted something out of anger and pulled it within 30 seconds. This person was surprised when she sent them a copy of what they posted with her warning. This person called her and said he removed it within 30 second. She said: “I saw it and got a screen shot to send it to you!”

The reason should be obvious to the most casual observer that the fast pace of Digital Marketing and E-commerce can give you the boost of Built on Integrity or destroy everything you have done in your past. (YOUR CHOICE)


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