A few years back, I was returning my native village to the city by my car. The sun dawned and night took the place of day light. As I was approaching the city, I saw a big crowd assembled at a busy junction, all looking towards the sky. Everyone is asking the other as to what happened and why they are looking at the sky. By the side of this big crowd, a little away from the junction, there was a makeshift stage and some people are arranging some products on tables that were arranged on that makeshift stage.
Coming to the crowd again, the crowd started growing and there was literally a traffic jam in that junction. The traffic polices entered the scene and started asking the assembled crowd, as to why they assembled there and why they are looking at the sky. Everyone started telling that they are looking at the sky, because people who gathered there prior to them were looking at the sky. Finally the police reached the center of the crowd. They asked the person looking intently at the sky, “Hey, what are you seeing in the sky?”
That fellow replied, “Sir, when I started at my village, the moon was seen in my village. After reaching the city, when I saw the sky, I was surprised that the moon came along with me and I could see the moon here also. The police and the crowd got a mixed feeling of joy and anger and on the orders of police started moving away.
At this time an irresistible offer started coming out of the speakers kept on the makeshift stage. Most of the crowd moved towards the makeshift stage. The company who used this method to collect the crowd started promoting their products. Like everything is fair in love and war, every legal method is fair in marketing.