Branding, a word very familiar to all of us, but not all people know about it. People tend to buy branded products. A branded cell phone, a branded computer, a branded shirt and so on.
What exactly is this branding? A company making itself unique by creating a name, a symbol, a design, a logo etc. so that that the company gets recognized by that name, symbol, logo etc. to the people. The creation of a brand is not all that easy. First the products of that company must be unique with high quality. Then the company uses different promotional methods to develop the brand like, advertising, promotional campaigns, quality assurance, etc.
Once any business launches and promotes a brand, marketing of that company’s products becomes easy.
Branding is what your company is ad marketing is selling your company products based on the reputation of the brand value.
Top global brands in 2019:
Microsoft — brand value: $108.8 million.
Coca-Cola — brand value: $63.4 million.
Samsung — brand value: $61 million.
Toyota — brand value: $56.2 million.
Mercedes-Benz — brand value: $50.8 million.
McDonald’s — brand value: $44.53 million.
Disney — brand value: $44.3 million.
The important steps of branding are: 1. how you want your company to be known, 2. how you get feedback from customers who used your products, 3. Make promises about your company products and 4. Tell customers what promise is associated with your products.
Remember that a successful company first builds a brand and then markets its products.