Way back in the late seventies, when I was in Bangalore, India, one of my close friend, whose father was a businessman, told me that they constructed a four storied building with each floor of 20,000 square feet and that they have made everything ready to start a ready-made cloth shop in that building. In that, the ground floor is for kid’s garments, first floor for ladies Sarees and dresses, second floor for gents ready-made dresses and the third floor is storing place. He asked me to tell an idea as to how to bring more customers to their shop, which they will be starting a few days.
I told him, “Advertise in newspapers (those days electronic media, social media were not there) like this:
“We are opening a readymade garments shop shortly. One day each month, anyone can come to our shop and take whatever they want, costing any amount absolutely free. Don’t miss this golden opportunity. For details please come to the shop and read it on a board displayed there.”
After listening to my advice my friend asked me, “Brother, I asked your advice to get profits, not to lose everything we got.”
I assured my friend that they will get profits which they have not expected. I asked him to display a board outside their shop, with the following:
“Dear prospective customers, you must have come after seeing our advertisement in newspapers. What we meant is this: Customers can buy any number of things from our shop, costing any amount and retain the bill. On the first of the next month, we take a draw of dates (1 to 30 or 31). If the 16th date comes in the draw, customers who purchased on the 16th of the previous month can bring bills and get back the entire amount in the bill or garments and ready-made dresses for that amount.
Believe me, there was an exodus of people every day and they have to get stock every day. Within 3 months they got their investment back.