I just posted a comment on another author’s blog. The comment was regarding a procedure for someone to follow that was related to the subject of the blog. After posting, I thought maybe I should post something about writing a blog.
I NEVER sit down to write a blog!
Oh no, it’s 9 o’clock and time for me to write my blog! This NEVER, NEVER (DID I SAY NEVER) works for me. If it works for you, fine. I’m sharing some tips that work for me. An idea jumps out at me and I sit down and start writing. When I was writing 2-3 blogs a day, I had a running sheet with ideas. As I couldn’t sit down every moment I had an idea, I would use this sheet to record subjects to write about.
If I knew I would not get to that post for some time, I might write notes so I don’t lose the idea beyond the title. Years ago when I was writing a lot, I had great ideas in the morning when I was walking. I started calling my home phone and leaving the idea on voicemail!
Nine times out of ten, I have the title and I write the blog around it. Hence, the title:
WRITING A BLOG
My mind settled on this as a subject of a blog so I pulled up Google Doc and typed the title. I won’t have time to finish this in one sitting because I have to have lunch soon then I have a meeting to attend. Sometimes I don’t have the title but I will give it one anyway so I can easily find it when I’m ready to write more. Some Titles may be misleading and often if this is the case, it was meant so by design.
As I stated above, I may or may not have the title. The subject might be the title or the title will be written around the concept from the subject. If the subject is something that isn’t clearly defined, I might just start writing. (I so appreciate typing in a document as opposed to when I first started writing- PRE COMPUTER) Pre Computer, often writing something took several rewrites because you couldn’t take out a line, sentence, or paragraph and move it. You had to grab another sheet of paper and start rewriting again and again.
Related to the subject, you also have to gauge if the subject is something that fits the blog category you are writing for. Ex: This blog’s category would be BLOG. This is being written for the benefit of our bloggers here at Compumatrix. One of the MAIN Blog categories is CRYPTOCURRENCY. When I “CHOOSE” categories for this, I will not choose CRYPTOCURRENCY. (I capitalized the word “CHOOSE” for the purpose of pointing out one of those items you perform after you write the blog and prior to PUBLISHING! More on that later when we talk about PUBLISHING!)
BODY OF THE BLOG
The Body of the Blog is the Heart of the post. Basically there are only 2 parts of the blog you will readily see. 1. THE TITLE and 2. THE BODY OF THE BLOG. (We will talk in PUBLISHING about what you don’t see.)
You tell your story in THE BODY OF THE BLOG. The purpose of the TITLE is to draw your reader into your story. The Title may not even be related to the subject of the blog as some authors use this trick to pull the reader in. (I have used this but I rarely would.) I want the reader to have a sense of urgency in reading my blog but I mostly want to keep the title short and to the point. AND spell everything out in the BODY OF THE BLOG.
In his blog: Role of publicity and tricks in marketing, The author Murali Krishna Akilla (aka Krish) told his friend a marketing technique that blew his friend’s company sales (literally) through the roof! The technique was something like having a mismatched TITLE / BODY OF THE BLOG subject material. (Read his blog and see if you can find it)
One of the best-mismatched title to add content that I have ever heard of was by a long time marketer. He did email marketing and here is that award-winning subject: WE BUY DIRTY DIAPERS. Now, wouldn’t you open that email!
I’m not going to spend much time here as I already wrote more in this blog than I normally do! There are 2 things I want to share under PUBLISHING.
CATAGORY: This is important so a reader might find your blog post. I didn’t think about this when I first started writing until a mentor vividly pointed it out. He had me do a search for a CATAGORY of blog postings. When my recently published blog post did not come up, he asked me why I didn’t want to find it and if I DIDN’T WANT TO FIND IT WHY WOULD SOMEONE THAT DIDN’T KNOW ME WANT TO FIND IT?
I learned to use CATAGORIES.
TAGS: Or proper term: META TAG. This is a SEO (Search Engine Optimization) term that is used to assist in finding blog posts when performing a Search. In basic terms, you are adding data to your post that is read by search engines to increase ranking.
Bottom line unless you are a coder and you add terms that you would search for if you were searching for your own blog. There is an area in the publishing site to enter these terms. After you are finished writing your blog, read through it, and find words or phrases that you have written in your post that someone might search for.
To finish up, if you want to blog, then DO IT! It takes practice, correction, and patience. (We should all have number 3 down tight by now! LOL) If you are fearful, think about it as: at least it’s not a speech! After you write your words down, you can take them back, rearrange them or take them back as long as you do this before you publish!
I like writing my blog in Google Docs and storing it there. When I finish, I copy it and paste it in the blogging platform. Select the Catagories and the Tags. When you are satisfied, Submit your blog for Publishing.
AND YOU ARE READY FOR YOUR NEXT BLOG ADVENTURE!